What is HATA?

HATA is the abbreviation of the Hokkaido Adventure Travel Association.
It was established in June 2017, led by the Hokkaido District Transport Bureau,
Ministry of Land, Infrastructure, Transport and Tourism,
Government of Japan to develop adventure travel in Hokkaido.



About Hokkaido

Hokkaido is Japan's northernmost island, and the 21st largest island on earth. It holds many distinctive environments, including wetlands, rivers, forests, lakes, mountains, coasts and off shore islands. It is known for its abundant nature with freezing winters and cool summers, unique culture, excellent food and is an ideal field for outdoor activities.



  • Adventure Hokkaido

    Adventure Hokkaido

    Adventure Hokkaido is a tour operator founded by a group of the local nature guides with over 10 years of experience. We set out to create this company with the goal of sharing specialised Hokkaido active holidays with international travellers. We provide the opportunity to experience Hokkaido’s hiking, cycling, snow activities and more. The duration…

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    Visit Guide Website

  • Bouken Kazoku

    Bouken Kazoku

    We use a renovated elementary school for some of our programs. The classrooms are converted into an accommodation facility including a restaurant, a gym, fireplace, and an old-fashioned hot bathtub (Goemon Buro, the bathtub is heated with fire directly underneath). You can experience real country life in our facility.

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Real Experiences

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Model Courses



Nature Nature

It's pure,
virgin. Real.

A wonderful island full of wildlife, with active volcanoes, crystal clear lakes, vast wetlands, rich oceans, and more!
Home to several National Parks and a UNESCO World Natural Heritage Site.



Activity Activity

Discover the
Treasure Island.

Hokkaido hosts an ideal field for a large variety of activities.
It is world famous as one of the best ski destinations in the world, but also popular among canoeists, hikers, cyclists and more.



Culture Culture

It's Japan,
but it's not.

Hokkaido has a unique history, with indigenous Ainu people and their own culture, and late Japanese settlement with strong western influence.
Excellent food with local ingredients draws visitors from far away.


National Parks of Japan: Akan-Mashu National Park