What is HATA?

HATA is the abbreviation of the Hokkaido Adventure Travel Association.
It was established in June 2017, led by the Hokkaido District Transport Bureau,
Ministry of Land, Infrastructure, Transport and Tourism,
Government of Japan to develop adventure travel in Hokkaido.



About Hokkaido

Hokkaido is Japan's northernmost island, and the 21st largest island on earth. It holds many distinctive environments, including wetlands, rivers, forests, lakes, mountains, coasts and off shore islands. It is known for its abundant nature with freezing winters and cool summers, unique culture, excellent food and is an ideal field for outdoor activities.



Nature Nature

It's pure,
virgin. Real.

A wonderful island full of wildlife, with active volcanoes, crystal clear lakes, vast wetlands, rich oceans, and more!
Home to several National Parks and a UNESCO World Natural Heritage Site.



Activity Activity

Discover the
Treasure Island.

Hokkaido hosts an ideal field for a large variety of activities.
It is world famous as one of the best ski destinations in the world, but also popular among canoeists, hikers, cyclists and more.



Culture Culture

It's Japan,
but it's not.

Hokkaido has a unique history, with indigenous Ainu people and their own culture, and late Japanese settlement with strong western influence.
Excellent food with local ingredients draws visitors from far away.