HATA is the abbreviation of the Hokkaido Adventure Travel Association.
It was established in June 2017, led by the Hokkaido District Transport Bureau, Ministry of Land, Infrastructure, Transport and Tourism, Government of Japan to develop adventure travel in Hokkaido.The Adventure Travel Trade Association (ATTA) defines adventure tourism as a trip that includes at least two of the following three elements: physical activity, natural environment, and cultural immersion. ( https://www.adventuretravel.biz/ )Hokkaido that is blessed with pristine nature which provides tremendous outdoor activity opportunities and Ainu culture has all of those elements and their qualities are supreme.A global adventure tourism market sizing study which was conducted by the George Washington University and Xoia Consulting in 2013 found that the global value of adventure tourism sized USD 263 billion *1. Because the market is supposed to continue to enlarge, at present it is supposed to be larger.HATA members including government departments, tourism associations, tourism companies, tour operators and guides believe that Hokkaido could be one of the best adventure travel destinations in the world.
HATA will work as a contact point that connects adventure travelers to local adventure resources in Hokkaido, providing them with adventure travel information which has been scarce as of today.
HATA will be a driving force to open up the vistas of Hokkaido as an adventure island.

*1 The George Washington University and Adventure Travel Trade Association (2013). Adventure Tourism Market Study 2013. ( http://files.adventuretrvel.biz/docs/research/adventure-tourism-market-study-2013-web.pdf)











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